it was necessary to create a corporate B2B site from scratch, which will improve the company's image, increase visibility among partners and potential customers, and most importantly, help sell more and more conveniently
We first understood the company's business processes to understand what tasks need to be solved with the help of the new site. Then created a UX-prototype, which tested the logic of user interaction with the site. Marketing solutions, texts and functions are wrapped in a visual and technical concept that refers to rail transport
We added the interface sounds. When user clicks on the active item (feedback button, for example), the user will hear a branded sound. This solution improves the user experience and is remembered at the subconscious level
If you scroll the page down, the menu at the top disappears so as not to take attention. But when the user intuitively directs the cursor there, the site «guesses» this action, and shows the menu button in advance